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Branding Identity
& Logo Design

Brand identity work has always been a core part of my practice. A logo is often the most visible piece of a brand, but it only works when it reflects a larger system and a clear point of view. My approach focuses on building identities that feel thoughtful, balanced, and adaptable across mediums. The goal is not simply to create something distinctive, but something that holds up over time.

Identity Systems

Some projects require more than a mark. In these cases, the logo becomes the foundation for a broader visual language that includes typography, color, layout, and supporting graphics. Establishing these elements early helps ensure the identity remains consistent as it expands into digital, print, and environmental applications.

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Logo Design

Not every project requires a full identity system. Some assignments focus on developing a mark that can stand on its own while remaining flexible enough to work across different contexts. These designs prioritize proportion, clarity, and durability so they continue to work long after the initial launch.

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Print &
Editorial Design

Print remains one of the most tactile and lasting forms of communication. I’ve worked extensively with books, brochures, magazines, and marketing collateral, often overseeing layout, prepress preparation, and vendor coordination. Attention to materials, typography, and production details ensures that the final piece feels as strong in hand as it does on screen.

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But wait,
theres more.

Other Projects

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Hilton Hilton

Sothebys Realty

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Motion & Video

Site design and all photography by Clark Runciman

CLARK RUNCIMAN 2025

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