Branding Identity
& Logo Design
Brand identity work has always been a core part of my practice. A logo is often the most visible piece of a brand, but it only works when it reflects a larger system and a clear point of view. My approach focuses on building identities that feel thoughtful, balanced, and adaptable across mediums. The goal is not simply to create something distinctive, but something that holds up over time.
Identity Systems
Some projects require more than a mark. In these cases, the logo becomes the foundation for a broader visual language that includes typography, color, layout, and supporting graphics. Establishing these elements early helps ensure the identity remains consistent as it expands into digital, print, and environmental applications.
Fermi is a Los Angeles marketing studio. I handled the full brand identity including the mark, type system, and colors.
Snyder & Co. was a speculative identity project for a financial advisory firm. The brief was approachable credibility but with an emphasis on a bold and classic feel.
Logo Design
Not every project requires a full identity system. Some assignments focus on developing a mark that can stand on its own while remaining flexible enough to work across different contexts. Most of these marks were developed for real estate agent teams and property identities — a high-volume, fast-turnaround context that sharpens your instincts around visual hierarchy and flexibility across signage, print, and digital. These designs prioritize proportion, clarity, and durability so they continue to work long after the initial launch.
Print &
Editorial Design
Print remains one of the most tactile and lasting forms of communication. I've worked extensively with books, brochures, magazines, and marketing collateral, often overseeing layout, prepress, and vendor coordination.
The jacket shown was a commissioned design for a novel set in 1960s America. The brief centered around the themes of the story, while evoking the serenity and natural beauty highlighted in the book.
The remaining pieces were produced for Hilton Hilton and Sotheby’s realty. The high-end collateral was designed to reflect the brands' luxury positioning at the property and market level. Attention to materials, typography, and production details ensures that the final piece feels as strong in hand as it does on screen.
More Work
