top of page
Sothebys Realty
Sotheby’s International Realty operates at a global scale, with established standards and high expectations. My role was to provide creative leadership across campaigns, property marketing, and executive initiatives while maintaining consistency across 26 markets. The work required coordination, restraint, and the ability to balance brand integrity with innovation.
NATIONAL CREATIVE LEADERSHIP ACROSS 26 MARKETSMULTI-MILLION DOLLAR PITCHESEXECUTIVE & BRAND PRESENTATIONSINTERNATIONAL EVENT PRODUCTIONEDITORIAL PARTNERSHIPS
Scope
MULTIPLE INTERNATIONAL EVENTS WITH INCREASING ENGAGEMENTRECURRING FEATURES IN THE WSJ, LEADING TO LEAD GENERATIONGREATLY IMPROVED BRAND COHESION DURING EXPANSION & ACQUISITIONSREDUCED QUALITY CONTROL FLAGS BY 45%
Impact
National Campaign
& Market Alignment
Working across 26 markets required clarity and structure. I guided campaign development and creative standards to ensure alignment without stripping away regional nuance. The goal was consistency at scale. Campaigns needed to feel connected nationally while remaining adaptable locally.
To support that cohesion, I also developed internal education initiatives, including structured trainings, a centralized learning center, and a library of video tutorials and walkthrough recordings. These resources helped teams understand not just what to create, but how and why, improving adoption and long-term brand consistency across markets.
Property Branding
& Campaign Launches
Select properties and developments required tailored branding that extended beyond standard marketing materials. I developed visual identities, print collateral, and digital experiences that reflected each property’s character while staying grounded in the Sotheby’s brand. For projects like Malibu Valley Estates, I moved from logo exploration to full website UI and launch within ten days, balancing speed with cohesion.
International Event Production REfocus & GNE
The annual REfocus and GNE networking events brought together more than 1,000 agents across national and international markets. I led the creative direction and production of over three hours of branded content, including motion graphics, interviews, presentation design, and environmental signage. The work needed to maintain energy and clarity over 125 slides while supporting leadership messaging and strategic initiatives.
Editorial &
Print Partnerships
I led recurring editorial collaborations, including work featured in The Wall Street Journal. These projects required careful coordination between agents, external publications, and internal stakeholders. Attention to pacing, layout, and narrative structure was critical. The end result needed to feel elevated, but not overstated.
But wait,
theres more.
Other Projects
Hilton Hilton
Motion & Video
Logo & Print
Site design and all photography by Clark Runciman
bottom of page