Sothebys Realty
Sotheby’s International Realty operates at a global scale, with established standards and high expectations. My role was to provide creative leadership across campaigns, property marketing, and executive initiatives while maintaining consistency across 26 markets. The work required coordination, restraint, and the ability to balance brand integrity with innovation.
NATIONAL CREATIVE LEADERSHIP ACROSS 26 MARKETSMULTI-MILLION DOLLAR PITCHESEXECUTIVE & BRAND PRESENTATIONSINTERNATIONAL EVENT PRODUCTIONEDITORIAL PARTNERSHIPS
Scope
MULTIPLE INTERNATIONAL EVENTS WITH INCREASING ENGAGEMENTRECURRING FEATURES IN THE WSJ, LEADING TO LEAD GENERATIONGREATLY IMPROVED BRAND COHESION DURING EXPANSION & ACQUISITIONSREDUCED QUALITY CONTROL FLAGS BY 45%
Impact
National Campaign
& Market Alignment
Working across 26 markets required clarity and structure. I guided campaign development and creative standards to ensure alignment without stripping away regional nuance. The goal was consistency at scale. Campaigns needed to feel connected nationally while remaining adaptable locally.
To support that cohesion, I also developed internal education initiatives, including structured trainings, a centralized learning center, and a library of video tutorials and walkthrough recordings. These resources helped teams understand not just what to create, but how and why, improving adoption and long-term brand consistency across markets.
At the property level, the work became more bespoke. Individual listings and developments required their own visual identity — distinct enough to stand alone, grounded enough to stay within the Sotheby's brand.
Property Branding
& Campaign Launches
For Malibu Valley Estates, I moved from logo exploration to a full website UI and campaign launch in ten days, one of the more compressed timelines I've worked within and a good example of how I approach speed without sacrificing cohesion. Select properties and developments like this required tailored branding that extended beyond standard marketing materials. I developed visual identities, print collateral, and digital experiences that reflected each property's character without compromising the integrity of the Sotheby's brand.
International Event Production REfocus & GNE
Some of the highest-visibility work happened live. The annual REfocus and GNE events were the largest creative productions of the year, and some of the most logistically demanding. The events brought together more than 1,000 agents across national and international markets. I led the creative direction and production of over three hours of branded content, including motion graphics, interviews, presentation design, and environmental signage. The work needed to maintain energy and clarity over 125 slides while supporting leadership messaging and strategic initiatives.
Editorial &
Print Partnerships
The brand's presence extended beyond our own channels. Editorial partnerships with national outlets required a different kind of creative discipline and involved less control, higher stakes, strict quality standards. I led recurring editorial collaborations, including work featured in The Wall Street Journal. These projects required careful coordination between agents, external publications, and internal stakeholders. Attention to pacing, layout, and narrative structure was critical. The end result needed to feel elevated, but not overstated.
More Work
