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Hilton Hilton
Hilton Hilton was a well-funded luxury real estate startup built to scale nationally. I led the development and launch of the brand from the ground up, shaping its identity, creative systems, and campaign strategy across digital, print, motion, and experiential channels.
BRAND LAUNCH
MARKETING BUILDOUT
IN-HOUSE STUDIO BUILDOUT
NATIONAL EXPANSION SUPPORT
Scope
10X REVENUE GROWTH
6X RECRUITMENT GROWTH
70% PRODUCTION EFFICIENCY INCREASE
AGENT ONBOARDING REDUCED FROM TWO WEEKS TO TWO DAYS
Impact
Brand Identity
& Creative Direction
Hilton Hilton began with a name and a legacy, but very little structure beyond that. My role was to translate that foundation into a clear, cohesive brand that could support growth. That meant defining visual language, establishing standards across digital and print, and building a system that agents and internal teams could rely on. The goal was consistency without rigidity, and elevation without excess.
In-House Studio
Development
A brand system is only as strong as the infrastructure behind it. To bring more control and consistency to our output, I designed and built an in-house creative studio from scratch integrating design, photography, and motion. This was not just a creative decision, but an operational one. The studio reduced turnaround time, strengthened recruitment efforts, and increased agent value by giving them access to high-level production. It also created a repeatable framework that could scale across offices without losing quality.
Motion &
Marketing
With the brand and studio infrastructure in place, the work could start pushing into new territory. Video and motion were the next frontier, and an area where the company had virtually no presence when I arrived. I introduced both as core components of the company's marketing approach, elevating how properties and agents were presented. All of the work shown here, from agent profiles to leadership pieces and property features, was produced in-house using the studio infrastructure I built. Rather than treating video as a checklist item, I focused on pacing, structure, and tone. The result was work that felt intentional and cinematic, but still aligned with the brand's voice and business goals.
Photography
& Editorial
The same editorial sensibility extended to photography. Rather than treating it as a separate discipline, every image was approached as part of the same visual system. Instead of defaulting to traditional real estate conventions, we leaned into a more editorial perspective. Agent portraits, property imagery, and supporting materials were all treated as part of a cohesive visual ecosystem. The aim was not to be louder than the market, but to be more intentional.
More Work
Site design and all photography by Clark Runciman
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